01
Strategic Property Preparation
We evaluate the property, recommend high-impact improvements, coordinate cleaning, touch-ups, repairs, and remodeling, and prepare the home to compete at its highest level.
Seller Presentation
The Maison Standard
in Real Estate
"Your Property. Our Strategy. Maximum Market Impact."
Paul Phan
DRE #02226917 · First Team Real Estate
(714) 717-8088 · Paul@maisonbyphan.com · www.maisonbyphangroup.com
10072 Adams Ave, Huntington Beach, CA 92646
Paul Phan
REALTOR® · DRE #02226917
02Introduction
A Strategic Approach to Selling Your Home
With over a decade of experience in Southern California's luxury real estate market, I bring analytical expertise, market insight, and a results-driven approach to every transaction. My focus is on strategic solutions that align with your goals — delivering seamless experiences and long-term success.
I am committed to acting with speed, precision, and integrity so my clients are always one step ahead. From first-time sellers to seasoned investors, I provide hands-on, data-driven guidance that empowers confident decisions at every stage of the sale.
My approach is built on relationships, not just transactions. At The Maison by Phan Group, every property receives a customized strategy designed to create buyer interest, protect the seller's position, and maximize the final outcome — from the initial consultation through closing.
Paul Phan
03Performance Snapshot
The Maison by Phan. Measurable Results.
Verified transaction data · homes.com · maisonbyphangroup.com
Last 12 Months
4
Seller-represented closings
$3.0M
Seller-side sales volume
24
Buyer-represented closings
$24.7M
Buyer-side sales volume
Career Totals
31
Total closed sales
$30.4M
Total transaction volume
Southern California
Orange County · Los Angeles · Riverside · Inland Empire
Source: homes.com · Updated September 2026
04Why Sellers Choose Us
Six Pillars of a Refined Selling Standard
02
In-House Marketing Team
Our team produces professional photography, videos, reels, short-form content, property campaigns, social media assets, and digital advertising designed to capture buyer attention.
03
Extensive Buyer Database
Across a multi-year track record of 31 closed sales and $30.4M in transaction volume, we maintain active relationships with buyers, agents, lenders, and local market participants.
04
Contractor-Ready Support
Our contractor network can assist with cosmetic touch-ups, repairs, renovation planning, and full remodel coordination before the property reaches the market.
05
Offer and Negotiation Strategy
We evaluate price, financing, contingencies, timelines, buyer strength, and overall risk to help sellers choose the strongest offer, not merely the highest number.
06
Coordinated Sell-and-Buy Planning
For sellers who also need to purchase another home, we coordinate both transactions to reduce disruption, protect timing, and create a smoother transition.
05Our Method
The Maison Maximum-Profit Strategy
An eight-step framework, applied end-to-end.
01
Evaluate
Assess the condition, market position, seller goals, timing, and potential buyer profile.
02
Prepare
Coordinate cleaning, decluttering, repairs, touch-ups, staging, remodeling, and pre-market improvements.
03
Position
Determine a market-driven pricing strategy designed to attract qualified buyers and generate urgency.
04
Produce
Create professional photography, cinematic video, drone footage, reels, property highlights, and campaign assets.
05
Launch
Activate MLS, buyer database outreach, agent networking, social media, digital marketing, open houses, and private showings.
06
Create Competition
Follow up with every buyer and agent, manage showing feedback, increase urgency, and encourage strong offers.
07
Negotiate
Compare price, terms, financing, contingencies, and buyer reliability.
08
Close
Manage inspections, appraisal, disclosures, escrow deadlines, repairs, and final closing coordination.
06Proven Seller Results
Proven Seller Representation
Featured seller representation — a home now coming to market, plus three closings that each sold above asking price.
COMING SOON
244 Siena
Lake Forest, CA 92630
- Home
- 3 bd • 3.5 ba • 1,789 sq ft
- Occupancy
- Seller occupied
StrategyA three-story Serrano Summit townhome prepared for market while the seller remains in the home. Professional photography, video, and community-lifestyle marketing highlight the resort amenities, with showings coordinated to minimize disruption.
SOLD $50,000 ABOVE ASKING
18430 Colville St
Fountain Valley, CA 92708
- List Price
- $1,530,000
- Sold Price
- $1,580,000
- Above Asking
- $50,000
- Offers
- 7+
- Timeline
- 5
- Closed
- August 25, 2026
- Occupancy
- Vacant
StrategyThis vacant property was prepared and positioned to create immediate buyer interest. Professional media, strong market presentation, targeted promotion, and strategic pricing generated more than seven offers within five days.
OutcomeSold for $50,000 above the original asking price.
SOLD ABOVE ASKINGCOORDINATED SELL-AND-BUY
10526 Carrotwood Way
Stanton, CA 90680
- List Price
- $749,000
- Sold Price
- $755,000
- Above Asking
- $6,000
- Offers
- 5+
- Timeline
- Feb 15 – Apr 27, 2026
- Closed
- April 27, 2026
- Occupancy
- Seller occupied
StrategyThe seller remained in the home while preparing to purchase another property. The Maison by Phan Group coordinated professional touch-ups, cleaning, photography, drone footage, videos, reels, YouTube content, TikTok content, open-house preparation, and digital marketing.
OutcomeMore than five offers were generated, and the home sold above asking while the seller's next purchase was coordinated in parallel.
SOLD $16,112 ABOVE ASKINGCOORDINATED SELL-AND-BUY
1872 W Falmouth Ave, Unit 39
Anaheim, CA 92801
- List Price
- $598,888
- Sold Price
- $615,000
- Above Asking
- $16,112
- Offers
- 6+
- Timeline
- May 29 – Jun 30, 2026
- Closed
- June 30, 2026
- Occupancy
- Seller occupied
StrategyThe property was marketed while the sellers continued living in the home. The campaign included professional cleaning, photography, video, drone footage, social media content, reels, and coordinated showings designed to minimize disruption.
OutcomeMore than six offers were generated, and the property sold for $16,112 above asking while the seller's purchase was managed in parallel.
07Home Valuation
What Is Your Home Worth?
Get a personalized estimate of your home’s current market value. Enter your property information below to get started — Paul will follow up with a tailored pricing strategy for your neighborhood.
08Coordinated Sell & Buy
Selling and Buying at the Same Time
A coordinated strategy designed to protect timing, reduce disruption, and keep both transactions moving together.
The Carrotwood Way and Falmouth Avenue transactions required more than two separate sales. The sellers remained in their homes while preparing to purchase replacement properties.
The Maison by Phan Group coordinated property preparation, photography, video production, showing schedules, buyer communication, contract timing, escrow milestones, and the sellers' purchase strategy in parallel.
This type of transaction requires careful planning. The goal is to reduce the risk of selling too early, purchasing too late, carrying two properties, or facing unnecessary moving disruptions.
1
Prepare Current Home
2
Launch Listing
3
Generate & Negotiate Offers
4
Secure Replacement Property
5
Coordinate Escrows
6
Close & Transition
"Both seller-occupied properties sold above asking while the sellers' next moves were coordinated in parallel."
Buying next?
See the buyer roadmap we run for clients moving into their next Orange County home.
09Property Preparation
Preparing Your Home to Maximize Profit
Not every property requires a full renovation. The goal is to identify improvements that increase buyer appeal, reduce objections, strengthen perceived value, and provide a reasonable return on investment.
Before-Market Checklist
- Professional cleaning
- Decluttering
- Furniture arrangement
- Paint touch-ups
- Flooring evaluation
- Lighting updates
- Landscaping
- Exterior cleaning
- Minor repairs
- Fixture replacement
- Kitchen and bathroom refreshes
- Staging recommendations
- Full remodeling when justified
- Photography preparation
- Open-house preparation
Tier 1
Market Ready
Cleaning, decluttering, touch-ups, photography preparation, and basic repairs.
Tier 2
Strategic Refresh
Paint, fixtures, lighting, flooring, landscaping, and cosmetic improvements.
Tier 3
Transformation
Kitchen, bathroom, flooring, layout, or larger remodeling projects when the projected return supports the investment.
10Marketing System
A Multi-Channel Marketing Campaign
01
Professional real estate photography
02
Cinematic property video
03
Drone photography
04
Drone video
05
Short-form reels
06
Instagram marketing
07
Facebook marketing
08
TikTok content
09
YouTube videos
10
MLS distribution
11
Agent networking
12
Buyer database outreach
13
Email campaigns
14
Digital advertising
15
Open houses
16
Private showings
17
Property flyers
18
Feature sheets
19
Online listing optimization
20
Follow-up with showing agents
"Every marketing asset should communicate the home's strongest features, lifestyle value, location advantages, and emotional appeal."
Every listing gets a marketing plan built around its buyer, not a template.
Market intelligence
Read the current Orange County pricing and absorption data behind our listing strategy.
11Buyer Database Advantage
Access to Active Buyers
Buyer relationships create an important advantage for sellers. Across 31 closed transactions and $30.4M in career sales volume, The Maison by Phan Group has direct insight into what buyers are seeking, how they evaluate properties, which objections affect decisions, and what creates urgency.
Our outreach extends throughout Orange County, Los Angeles, Riverside, the Inland Empire, and surrounding Southern California communities.
An extensive database of active and qualified buyers.
Direct Buyer Outreach
Share new listings with active and past buyer relationships.
Agent-to-Agent Exposure
Promote listings to cooperating agents and local professional networks.
Buyer Insight
Use real buyer feedback to improve positioning and presentation.
Stronger Launch
Create immediate awareness before and during the first days on market.
Preparation, staging and presentation decide how your home is received in its first ten days.
12Strategic Pricing
Pricing to Create Demand
The highest possible list price does not always produce the highest possible sale price. Strategic pricing is designed to create attention, increase qualified traffic, generate urgency, and encourage competition.
Overpriced
- Reduced buyer traffic
- Longer market time
- Greater likelihood of price reductions
- Weaker buyer perception
- Less negotiating leverage
Market Positioned
- Strong qualified interest
- Better showing activity
- More reliable market feedback
- Greater opportunity for competitive offers
Strategically Aggressive
- Increased urgency
- Higher showing volume
- Potential multiple-offer environment
- Requires careful market analysis
"The objective is not simply to list the property. The objective is to position it so buyers take action."
13Offer Evaluation
The Strongest Offer Is More Than the Highest Price
Offer Comparison Dashboard
15 evaluation factors
01
Purchase price
02
Down payment
03
Loan type
04
Proof of funds
05
Preapproval strength
06
Earnest money deposit
07
Appraisal contingency
08
Loan contingency
09
Investigation contingency
10
Closing timeline
11
Occupancy terms
12
Seller credits
13
Buyer reliability
14
Risk of cancellation
15
Net proceeds
Every offer is reviewed from both a financial and risk-management perspective. The goal is to protect the seller's net proceeds while reducing avoidable delays and cancellation risk.
14Seller Communication
Clear Communication at Every Stage
01Pre-listing preparation updates
02Marketing launch confirmation
03Showing activity
04Open-house feedback
05Buyer and agent follow-up
06Offer summaries
07Escrow milestone updates
08Inspection and appraisal updates
09Repair negotiation guidance
10Closing coordination
Exposure, negotiation and transaction management — see how that work shows up in closed results.
15Client Reviews
★★★★★
5.0 Rating Based on Client Reviews
★★★★★
"Paul is an incredibly professional realtor. He expertly guided us through every step of the transition between selling our condo and purchasing our new home. We highly recommend his services."
David Dat Dang
★★★★★
"From day one, he went above and beyond to help me buy and sell my home. Navigating the real estate market can be stressful, but Paul made the entire process seamless, transparent, and actually enjoyable."
Natalie Nguyen
★★★★★
"Maison is professional, knowledgeable, and genuinely cares about his clients. He took the time to understand exactly what I was looking for and guided me through the entire process with patience and clear communication."
Thinh Nguyen
★★★★★
"Paul did a great job negotiating for our clients and even got them seller credits to help cover closing costs. He was professional and made sure escrow closed before the estimated close date."
Darren Tsai
Sellers come to Paul for strategy and stay for the communication.
162025 Year in Review
A Year of Trust, Gratitude & Top Producer Recognition
Honored to be recognized as a Top Producer at Frontier Realty Inc. — a milestone built on the trust of every client, family, and friend who allowed me to represent them.
As 2025 comes to a close, it is a moment of deep reflection, gratitude, and pride. This recognition is not simply a personal achievement — it is the result of the trust, confidence, and support from my clients, friends, and everyone who allowed me to represent them during one of the most important financial decisions of their lives.
For me, success is never measured by the number of deals closed. It is measured by how well my clients are protected, how clearly they understand their options, and how confident they feel when they reach the closing table. Whether working with first-time homebuyers, growing families, or experienced investors, my role remains the same: to advocate relentlessly, negotiate strategically, and deliver real, measurable value.
Delivering Real Results
Value Created Through Negotiation
Price reductions, repair credits, design incentives, included furnishings, and full termite clearances — every line below represents real dollars saved for a real family.
2533 S Townsend St, Santa Ana, CA 92704
Closed $48,000 under the $1,298,000 asking price plus a $10,000 seller repair credit.
18430 Colville St, Fountain Valley, CA 92708
Closed $50,000 above the $1,530,000 asking price for the seller.
1845 Raymond Ave, Signal Hill, CA 90755
Closed $25,000 under list with an additional $4,000 seller repair credit.
15311 Rushmoor Dr, Huntington Beach, CA 92647
Closed $25,000 under list plus a $6,000 seller repair credit.
15491 Vassar St, Westminster, CA 92683
Closed ~$55,425 under ask and ~$35,000 under appraisal, plus a $25,450 repair credit.
10651 Alderson Ave, Garden Grove, CA 92840
Locked in $30,000 under appraised value with a $7,500 seller repair credit.
8311 Amidon Cir, Westminster, CA 92683
Negotiated a $3,500 seller repair credit at close.
26199 Gentry Ave, Corona, CA 92883
Closed $17,990 under builder pricing with solar payoff and appliances included.
11222 Anabel Ave, Garden Grove, CA 92843
Secured a $10,000 repair credit on a rare multi-generational property.
1316 N East St, Anaheim, CA 92805
Single-family Anaheim close with $15,000 in seller repair credits.
15731 Grey Oaks St, Westminster, CA 92683
Two-story pool home closed with a $20,000 seller repair credit.
5711 Los Amigos St, Buena Park, CA 90620
Secured a $15,000 seller repair credit for turnkey move-in.
1207 S Van Ness Ave, Santa Ana, CA 92707
Closed $20,000 under list with a $20,000 seller repair credit.
11731 Rose Drive, Garden Grove, CA 92840
Secured $10,000 under asking plus $10,000 in design credit.
1913 W Beacon Ave, Anaheim, CA 92804
Secured $5,000 in repair credit and full termite clearance.
11441 Dolan St, Garden Grove, CA 92840
Closed $10,000 under asking, furniture included, with full termite clearance.
11662 Puryear Ln, Garden Grove, CA 92840
Negotiated $15,000 in repair credit.
15652 Briarcliff St, Westminster, CA 92683
Negotiated $130,000 below list with an additional $15,000 repair credit.
18020 Roch Court, Fountain Valley, CA 92708
Secured $15,000 in design center credit.
1591 W Tedmar Ave, Anaheim, CA 92802
Achieved $56,500 below list, $8,000 repair credit, and termite clearance.
18013 Hazel Court, Fountain Valley, CA 92708
Negotiated $10,000 in design center credit.
6152 Anthony Avenue, Garden Grove, CA 92845
Closed $85,000 below list plus $10,000 in repair credit and termite clearance.
7342 Cerritos Ave #2, Stanton, CA 90680
Negotiated $3,500 in repair credit and termite clearance.
13582 Yosemite Dr, Westminster, CA 92683
Negotiated $12,000 in repair credit with full termite clearance.
3542 Crowell Ave, Riverside, CA 92504
Secured $10,000 below appraised value plus $15,000 in repair credit.
2138 W Niobe Ave, Anaheim, CA 92804
Closed $71,112 under list price plus $5,000 repair credit and termite clearance.
Total Client Benefit · Lifetime
$903,977
Average Benefit Per Client
$34,768
To every client who trusted me throughout 2025 — thank you. Your confidence, referrals, and continued support are the foundation of everything I do. This Top Producer recognition belongs just as much to you as it does to me.
Here's to helping more clients find not just a house, but the right place to call home.
17Selling Process Timeline
From Consultation to Closing
1
Seller consultation
2
Property evaluation
3
Improvement and preparation plan
4
Pricing analysis
5
Photography and video production
6
Marketing launch
7
Showings and open houses
8
Offer review and negotiation
9
Escrow and inspections
10
Appraisal and contingency management
11
Final walkthrough
12
Closing and possession
18Seller Consultation
Request Your Private Consultation
Share a few details about your property and Paul will follow up personally.
Ready to Position Your Home for
Maximum Market Impact?
Let's create a customized strategy based on your property, timeline, financial goals, and next move.
Paul Phan
The Maison by Phan Group
DRE #02226917 · First Team Real Estate
(714) 717-8088 · Paul@maisonbyphan.com
10072 Adams Ave, Huntington Beach, CA 92646
Next Step
Let’s Prepare Your Home for the Market
We start with your goals and your timing, then build the preparation, pricing and marketing plan around them.
Continue Your Journey
Your Next Step as a Seller
You have the full listing strategy. Here is the fastest way to put it to work.
01 · Home ValuationWhat Is Your Home Worth?An instant range, then a human review from Paul with the comparable sales behind the number.Get your home value→02 · Track RecordRemarkable Success StoriesEvery closing on the Maison timeline — buyers and sellers, city by city.See the track record→03 · Market JournalThe Maison Market JournalMonthly Orange County market intelligence, neighborhood analysis and the Maison client library.Read the journal→
Prefer a printable version? Open the written Seller's Guide or explore proven results.
